Truly personal
Their name, likeness, personality, favourite animal and dreams, woven into every page.
Our story
Every child deserves to see themselves in a story.
Personalised books that celebrate who they are,
and make time together matter.
Our beginning
It began with a
simple question.
A father noticed that his daughter often skipped books where the characters didn’t look like her. She wanted stories where she could see herself—her family, her interests and her big imagination.
That simple question sparked a bigger idea: what if every child could be the hero of their own story? Today, we create personalised books that reflect the whole child, so every family can share the magic of seeing themselves on the page.
What makes our stories special
More than a name on the cover.
Each book is woven around your child’s name, likeness, personality, favourite animal and dreams. A story designed to inspire a love of reading and create meaningful time together.
A love of reading
Stories that spark imagination and encourage brave, curious and kind minds.
Time together
Beautiful books that create special moments and conversations beyond the final page.
The people behind the stories
Two people.
One very personal idea.
Taku Chiweshe
Co-founder & CEO
Taku is passionate about creating a more inclusive world for children. He leads our vision and works closely with families, educators and creative talent to make stories that reflect every child.
Michael McDermott
Co-founder, Creative Director & Author
Michael is a storyteller at heart. As a writer and creative director, he brings each child’s unique personality to life through rich, imaginative adventures filled with warmth, curiosity and heart.
A little world of wonder
Step inside a story.
Where a little imagination can take them anywhere.
An illustrated story in motion
Our story so far
- 2022
The first chapter
We started with a simple question and a big belief: every child should see themselves in a story.
- 2025
Building with families
Creating new stories, features and illustrations, guided by parents, children and educators.
- 2026
Growing our story
Bringing more stories to more families, and exploring how personalisation can be part of everyday childhood.
Our community
Shaped by real storytimes.
We read with children and gather feedback at Lily Pad Nursery, hearing what captures their imagination and what feels true to their world.
Their questions, reactions and ideas help us make stories more joyful, personal and inclusive, every time.
The most important voices in the room are the children’s.
Be part of our next chapter.
Discover personalised stories that celebrate who your child is.
Explore our stories